Serums are one of the most misunderstood and confusing steps of your skincare routine. So, let’s break down the concept of serums and how you should be using them.

Serums are products that have a very high concentration of active ingredients that are absorbed quickly into the skin. What active ingredients you should choose depends on condition of your skin and what concerns you want to address. There is a serum to target every skin concern, so make sure when you purchase a serum you are buying the right one for your skin goals.

Serums are available in various forms; oil, gel or lotion but most of them are water based.

When should I use a serum?

Serum is the last step of your routine before you moisturise your skin. Think of it as the pampering section of your routine, so if you are going to spend money on a single step, it should be on your serum.

Should I use my serum in the morning or at night? The answer is both!

Daytime Serums

A facial serum containing vitamin C is best applied in the morning. As an antioxidant, vitamin C protects your skin from free radicals (unstable atoms that can damage skin cells) and other pollutants you may encounter throughout the day. Additionally, when paired with daily sunscreen, vitamin C helps prevent photodamage such as fine lines and dark spots. However, since vitamin C can make your skin more photosensitive, applying an SPF is essential.

Night-time Serums

While technically retinol serum can be used during the day, it’s recommended to apply it at night, especially if you’re new to this ingredient.

During deep sleep, growth hormones work to repair and regenerate cells, including skin cells. Retinol increases skin cell production (proliferation). Retinol also exfoliates your skin and increases collagen production, which can reduce the appearance of fine lines and wrinkles, giving your skin a fresher, plump appearance. So, use at night is more effective because its working with your skins natural cycle.

Like vitamin C, retinol increases your skin’s sensitivity to sunlight. Therefore, daily sunscreen is crucial if you incorporate retinol into your routine.

Exfoliating acids (AHAs, BHAs, and PHAs) should also be reserved for your night-time routine. These acids heighten your skin’s sensitivity to UV rays, so ensure you protect your skin with adequate sun protection during the day.

Ready to add a serum to your routine?

If you have any questions or you are unsure which serum would be best for you then you can book in a free consultation, and we can sit down analyse your skin and discuss your concerns to find the best product for you.